Under our second strategic priority of global expansion, we are working to create and expand relationships with millions of new consumers around the world.
China has the world's largest population and one of the fastest growing economies, which makes it an extremely attractive market for Disney. Disney's animated characters are popular throughout the country; Mickey Mouse Magazine is the number one children's magazine in China. This past year marked a major milestone in our approach to China, with the successful grand opening of Hong Kong Disneyland.
This phenomenal new theme park introduces Disney to a broad new audience, in much the same way the original Disneyland introduced Americans to Disney products 50 years ago. Since the park began operations, it has welcomed more than a million Guests to the world of Mickey Mouse, Snow White, Mulan and other beloved Disney characters.
In addition to China, India also represents huge growth potential for us over the long term. In fiscal year 2005, we launched our 23rd international Disney Channel, as well as Toon Disney, in India, with its wealth of Disney content and characters, helping to build the brand in this burgeoning market. And as we look for growth opportunities in other emerging markets, such as Russia, we are continuing to expand our businesses in established markets throughout Europe.
It is important to note that, while India, China and other markets around the world promise great opportunity, there are near-term challenges and limits on initial returns in these markets. However, to achieve our goals over the long term, we are making important inroads and strategic investments today, to create growth opportunities for tomorrow.
