In 2005, DCP opened an office in Shanghai to leverage opportunities in the emerging Chinese market. In Europe, dedicated retail marketing teams service European retailers Carrefour, Wal-Mart subsidiary ASDA and Metro. In North America in 2005, a special team in Bentonville, Arkansas, added a retail showroom space for Wal-Mart products; and in Minneapolis, a new office opened to service Target.

DCP's licensing strategy includes making available to retailers differentiated product lines that best fit the needs of their core customers. At Target, the North American-exclusive Classic Pooh brand posted incremental growth in 2005. At Wal-Mart, the Wonderful World of Disney branding provides cross-category differentiation for a range of products from adult apparel to infant accessories.