The popularity of Disney Channel's That's So Raven series has translated into a successful franchise for nine- to 14-year-old girls. In 2005, the merchandise line was extended into Sears Canada. Fragrance and cosmetics, a fashion doll, books and a second Game Boy Advance title were also offered. In 2006, the franchise will expand into new product categories such as home décor and stationery and into new tiers of retail distribution.

Launched at Hot Topic in 2004, Disney Cuties quickly resonated with tweens with an assortment of products from apparel to bedding and stationery that launched exclusively at Target North America. 2006 plans include expansion into consumer electronics.