In 2005, DCP reached young adults with new collections of Disney Vintage apparel, personalized items through Disney Shopping, Inc., new video games based on Tim Burton's Nightmare Before Christmas and a Sotheby's auction of 75 Mickey statues celebrating the finale of his 75th anniversary.

In 2005, a Swarovski Disney collection was launched, featuring jewelry and collectibles. Disney Couture and Vintage apparel lines launched new collections globally with ultra-hip designer labels, such as Hysteric Glamour from Japan. In Paris, a new line of Muppets apparel graced the windows of chic boutique Colette. 2006 plans include the launch of a new product line inspired by Alice in Wonderland.