Trusted by parents and loved by children, Winnie the Pooh is the largest DCP franchise, with $5.3 billion in retail sales and more than 6,000 products available globally.
An exclusive retail program based on Red Shirt Pooh was launched at Sears in 2005. Apparel and a home furnishings line are planned for 2006. The Tumble Time Tigger specialty plush cartwheeled to sales of more than one million units in the U.S. Looking ahead, preparations are underway to celebrate what promises to be Winnie the Pooh's biggest adventure yet: a tribute to 80 years of storytelling, adventure and friendship.
The Baby Einstein Co. continued its focus on infants with the release of another award-winning title in 2005, Baby Wordsworth. Baby Einstein products posted $200 million in retail sales in 2005, up from $25 million at the time it was acquired in 2001. The growth in 2005 was driven by the expansion of the franchise into categories such as bedding, room décor and feeding as well as Baby Einstein's introduction into additional international markets. In October 2005 the TV show, Disney's Little Einsteins, launched as part of the expansion of the brand to include toddlers.
The largest licensing franchise companywide is Mickey Mouse and friends. In 2005, Mickey Mouse became the top-selling magazine for kids in China, a Mickey magazine launched in Serbia and kids in Mexico were able to see Mickey and Donald in comic books for the first time. Working with our licensees, Disney Home launched a new line of Mickey juvenile furniture in North America, while in Europe, the apparel line Disney Ink & Paint was highly successful.
In spring 2006, Mickey and friends will star in Mickey Mouse Clubhouse, a new computer-animated preschool TV series on Disney Channel's Playhouse Disney, which will be supported by Disney Toys with a wide array of products.

















