ABC Daytime was number one in the key drama line-up ratings for Women 18-49 for the 2004-05 season. General Hospital was the number one show among Women 18-49 for the season, and All My Children and One Life to Live consistently placed among the top five programs. In addition, The View experienced its best ratings since its inception.

As "All My Children's Enchantment" fragrance became a top seller, a second fragrance, "All My Children's Fusion," hit retail stores in October. The Killing Club, the Hyperion mystery novel written by One Life to Live character Marcie Walsh and real-life author Michael Malone, successfully bridged the show's fictional world to real world book stores everywhere.