ESPN, Inc., the leader in multimedia sports coverage, positioned itself in 2005 for the next technological wave – the "third screen" of mobile phones – while aggressively advancing technical innovations and creative content on television and computer screens.

ESPN also secured major rights agreements with the National Football League (NFL) and Major League Baseball (MLB) for the next eight years across multiple outlets; invested in original series across its networks; launched another network, ESPNU, and second high-definition service ESPN2 HD; expanded its Spanish-language services; and continued to grow its global media properties and consumer products.

These and other initiatives further supported ESPN's mission "to serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played," which is the reason approximately 97 million Americans turn to ESPN media every week (Source: SRI/Knowledge).