ESPN The Magazine raised its circulation rate base to 1.9 million. For the fifth consecutive year, it was named to Adweek's Top 10 Hot List – the only men's magazine to do so in the list’s 25-year history. ESPN Books launched several new titles, including 3: The Dale Earnhardt Story; ESPN College Football Encyclopedia; Kevin Carroll's Rules of the Red Rubber Ball; and ESPN.com's Bill Simmons' Now I Can Die in Peace, about the Boston Red Sox.

Consumer product offerings from ESPN increased ten-fold with toys, games and sporting goods. In 2006, through a long-term agreement, Electronic Arts will unveil its newest interactive game titles for baseball, football and boxing with ESPN branding.