
Disney Consumer Products (DCP) is the world’s leading licensor, offering an array of products that fosters the imaginations of children and families around the world.
The infant and toddler business has flourished at DCP for many years, and this business has expanded into new categories, such as travel gear, furniture and feeding products. Additionally, 2006 saw the launch of Classic Disney and Walt Disney Signature infant lines at upscale retailers in the U.S.
With worldwide distribution in more than 30 countries and in 25 different languages, the Baby Einstein franchise released new DVD titles and expanded into a new line of products, such as personal care, diaper bags and feeding.
Preschoolers have embraced imaginative toys and books based on Disney Channel’s Mickey Mouse Clubhouse and Little Einsteins series. In spring 2007, a brand new series, My Friends Tigger & Pooh, will premiere, inspiring an entirely new line of Pooh products.
In 2006, the Disney Princess franchise continued to reign as the leading girls lifestyle brand with the release of The Little Mermaid Platinum Edition DVD and more than 2,000 crosscategory products. In 2007, Disney Princess will unveil the new Season of Enchantment DVD, which will bring new stories to life through entertainment from Walt Disney Pictures and Buena Vista Worldwide Home Entertainment.
The Disney Fairies franchise, launched in 2005, is already captivating girls around the world with successful new best-selling books like Rani in the Mermaid Lagoon and Disney Fairies magazines in Europe. Coming up, audiences will hear Tinker Bell speak for the very first time in Tinker Bell, the movie from DisneyToon Studios, which will bring to life the amazing world of Disney Fairies in computer-animation and will be supported with a broad consumer products line at major retailers around the world.
Celebrating its 15th season on-air in 2007, Power Rangers ranks as a Top 3 action brand in toys, while Cars was the most successful film merchandise program since The Lion King. Pirates of the Caribbean was also successful and DCP will now leverage the film as a yearround franchise. With great entertainment and original content from Buena Vista Games (BVG), like the highly anticipated Spectrobes, DCP can now reach boys of all ages.
Young fans of That’s So Raven responded to the franchise’s retail expansion in North America, and the runaway success of High School Musical prompted the launch of a full line of apparel, home décor, novels, interactive games and electronics. Disney Channel’s newest tween hit series, Hannah Montana, has inspired a new fashion line in the U.S. and plans are underway to expand the line into Europe.
BVG has leveraged the success of Disney Channel properties with handheld video games based on That’s So Raven, Hannah Montana and The Suite Life of Zack and Cody.