The Emmy Award-winning Disney Channel original movie High School Musical reflects the franchise potential of high-quality creative content paired with global access to audiences. Launched on Disney Channel in the U.S. to record-breaking audiences in January 2006, High School Musical has since premiered in more than 100 countries and has been seen by more than 88 million people worldwide. By the end of the fiscal year, the movie’s best-selling soundtrack had gone platinum in nine countries and was certified gold in seven more, and fans had bought more than 2.7 million DVD units. Students in thousands of schools around the world will stage their own live productions of the musical in 2007.
High School Musical content continues to generate revenue across the Company, in areas including Disney Media Networks, Disney Consumer Products, The Walt Disney Studios, Walt Disney Parks and Resorts, Disney Music Publishing, Disney Publishing Worldwide, Walt Disney Records, Buena Vista Worldwide Home Entertainment, Buena Vista International Television and Disney Theatrical Productions.
Driven by listener demand, songs from the High School Musical and Hannah Montana soundtracks played in heavy rotation on Radio Disney, the only 24-hour kids and family radio network. Radio Disney is now available to 97% of the U.S. via broadcast, satellite and cable platforms and via streaming live broadcasts at RadioDisney.com and on the iTunes Radio Tuner.
High School Musical was supported online at DisneyChannel.com, the number one entertainment Web site for kids ages 6-14. In June, a broadband player was added to the site, and viewers enthusiastically embraced the chance to watch streaming installments of popular Disney Channel shows in six languages, including That’s So Raven and The Suite Life of Zack & Cody. The broadband player received more than 53 million requests for episodes in the first six months.