ESPN original entertainment focused on sportsthemed documentaries in 2006 and plans two major projects in 2007, The Bronx is Burning, based on the 1977 New York Yankees, and the horse racing drama Ruffian, to premiere on ABC.
The nation’s largest sports radio network, heard on nearly 750 stations nationwide (350 full-time), drew an average 11 million listeners each week.
ESPN International, which serves an estimated 200 million television homes in 190 countries and territories in 15 languages, launched its first branded network in the U.K., ESPN Classic Sport. ESPN Classic Sport now reaches 18 million homes in Europe through its networks in France, Italy and a regional feed to 40 countries. A 10th customized SportsCenter debuted in Japan (joining Argentina, Asia, Brazil, Canada, India, Latin America, Mexico, Taiwan and Hong Kong) with an Australian and New Zealand version that launched in January. ESPN International’s leading global sports syndication business added NASCAR to its multi-sports lineup with distribution to 120 countries, and by year-end, wireless content distribution grew to 32 countries on five continents in seven languages via 35 carriers.
Building on its U.S. online sports leadership with 18 million unique users in 2006, ESPN.com launched a pioneering, integrated online multimedia player that provides a single interface to ESPN’s broadband media: ESPN Motion; ESPN360 with its hundreds of live games and on-demand content; video games; and payper- view. ESPN.com enhanced its lineup of Fantasy Football, interactive Monday Night Football “Surround,” an array of MyESPN and SportsNation community tools, and the ESPN Podcenter. During FIFA World Cup, soccernetbranded audio podcasts on iTunes were number one in sports and number four overall in downloads.
Mobile ESPN modified its MVNO (Mobile Virtual Network Operator) model to apply its widely acclaimed, cutting-edge sports applications to ESPN’s existing mobile content licensing business for broader distribution.
ESPN Full Circle, which debuted in March, presented single premier games across several media platforms using non-traditional innovative methods and grew the aggregate audience in each case.
ESPN The Magazine (1.95 million circulation) won the prestigious 2006 National Magazine Award for General Excellence in the one to two million category, and its NFL preview issue was its largest issue ever in pages and ad revenue. ESPN Books released 12 titles in 2006. ESPN continually advances the ball in creative content, technology and global reach.
ESPN’s Consumer Products division has expanded its X Games and BASS-branded products line to 7,500 retail outlets nationwide, and launched a College GameDay apparel line in 1,500 stores, including college campus retailers. An ESPN-branded Visa credit card was introduced in September, providing fans with sports experience rewards, and a long-term agreement with EA Sports featured ESPN integration within several EA titles.
ESPN continually advances the ball in creative content, technology and global reach.