WHERE “ONCE UPON A TIME” HAPPENS EVERY DAY
Disneyland’s 50th anniversary – The Happiest Celebration on Earth – established an emotional connection with consumers all around the world. Millions of Guests responded to our invitation by coming home to their Disney park and joining the celebration, driving impressive gains in attendance, revenue and operating income.
That success has led to Parks and Resorts’ newest initiative, Where Dreams Come True. Regardless of boundaries or cultures, families everywhere share the belief that Disney parks are a magical escape where they can experience a world of fantasy and imagination. Dreams brings that belief to life through attractions, entertainment and, most importantly, Disney Cast Members, who are raising Disney’s already high levels of Guest service to even greater heights.
New online planning tools, consumer-centric programs and in-park digital technologies are helping Guests enhance and personalize their vacation experiences at Disney parks. This level of customization is a distinct advantage that further differentiates Disney’s strong brand in a rapidly expanding worldwide leisure travel market.
GLOBAL APPEAL, LOCAL FOCUS
Where Dreams Come True also serves as the long-term unifying theme for products and services at each Disney park around the world.
In the U.S., The Year of a Million Dreams celebrates magical Guest and Cast Member interactions that create a world where fantasy is real and reality is fantastic.
Outside the U.S., Dreams will be celebrated at both Tokyo Disneyland Resort and our newest park, Hong Kong Disneyland, as well as during Disneyland Resort Paris’ 15th anniversary.
Wherever the Guest experience takes place – in Disney parks, on the high seas, on a guided tour of exotic locales, through Disney’s vacation ownership program, or fantastic new concepts still on the drawing board – we remain dedicated to the promise that our Cast Members turn the ordinary into the extraordinary. Making dreams come true every day is central to our global growth strategy.
