As millions of people worldwide make digital entertainment part of their everyday lives, the Walt Disney Internet Group (WDIG) is at the forefront of developing highquality interactive entertainment for our guests, marrying our heritage of great entertainment with innovative technology solutions to develop future high-growth businesses.
With more than 40 Web sites worldwide, including category leaders Disney.com, ABC.com and ESPN.com, Disney reaches more than 50 million* unique visitors per month, which ranks it among the Top 10 Internet properties in the U.S.
During 2006, WDIG began development on an entirely new Disney.com to better meet customer needs and take advantage of the latest technologies. Already a number one-ranked online entertainment site for kids and families*, the new Disney.com adds innovations in community and premium entertainment. Disney XD, the broadband centerpiece of the site, offers customizable content including videos, games, and chat options for online fans wanting to discuss everything from their favorite Hannah Montana episodes to the swordfighting abilities of Pirates of the Caribbean’s Captain Jack Sparrow. The new Disney.com also features highly customized content for different age groups such as preschoolers, tweens and families.
Disney’s Toontown Online, the first massively multiplayer online game for kids and families, reached a key milestone in 2006, with more than 15 million “Toons” created in the game since it launched in 2003. Building on the success of Toontown, Pirates of the Caribbean Online was unveiled at the Electronic Entertainment Expo (E3) to rave reviews. The game features popular characters from the film franchise and is set to launch in 2007.
Continuing its market leadership position, Disney Connection, a broadband content portal for families available through select high-speed Internet providers, now reaches more than 35% of all broadband homes in the U.S.
In China, WDIG teamed with leading game developer Shanda Interactive Entertainment to develop and distribute an online casual game based on popular Disney characters.
In summer 2006, WDIG launched Disney Mobile, the first comprehensive mobile phone service specifically developed to meet the needs of families. Initial feedback from parents, kids, the mobile industry and top tier media outlets has been extremely positive.
An early leader in mobile content, WDIG continues its global expansion, with content now available in 42 international markets. Milestones from the past year include the introductions of the first 3D mobile animation in India and one of the first truly multiplayer mobile games in the U.S., Pirates of the Caribbean Online.
*Source: comScore Media Metrix September 2006