A High School Musical flat-panel television, a popular Nintendo DS™ video game with new Disney characters, wedding dresses inspired by Disney Princesses and a best-selling Disney Fairies sequel novel were just a few of many new products that took the Disney brand to new heights in 2007. Millions of people around the world connected with Mickey, Pooh, Jack Sparrow, the Disney Princesses, Hannah Montana and others through unique and entertaining lines of merchandise that extend the Disney experience, celebrate the imagination of kids and connect with the young at heart.
Disney Princess remains a leading lifestyle brand for six- to nine-year-old girls. Inspired by the "heart of gold message" in Disney's DVD Enchanted Tales, Disney Consumer Products (DCP) transformed the princesses' gowns into gold, creating a captivating line of pink and gold products generating strong sales internationally. For the 2007 holiday season, Disney Princess also expanded to the console video game world for the first time with Disney Princess: Enchanted Journey for the Nintendo Wii™ and PlayStation 2™. In 2008, Disney Princess will shine with a "jewels"-themed line of products celebrating the Platinum and Blu-ray™ DVD releases of Sleeping Beauty.
In 2007, DCP proved that Disney Princess can fulfill the dreams of girls of any age, including brides-to-be. DCP's collaboration with renowned bridal couture designer Kirstie Kelly brought to life a spectacular collection of wedding gowns, jewelry and bridesmaid and flower girl dresses. Inspired by the personality and style of each Disney Princess, these gowns are designed for modern-day "princesses" who desire the look and feel of couture at moderate prices.
Introduced just two years ago, Disney Fairies has mushroomed into a powerful global franchise, delivering new stories and a broad range of products that inspire six- to nine-year-old girls to believe in the power of pixie dust. Disney Fairies boasts a thriving publishing program across 51 countries, selling six million books globally. In 2007, girls were introduced to new stories in Fairy Haven and the Quest for the Wand, the highly anticipated sequel to the bestselling first Disney Fairies novel.
Additionally, DisneyFairies.com has attracted more than one million unique average daily visitors and generated 3.5 million fan-created fairies. In 2008, Disney Fairies will come to life in the Disney DVD Tinker Bell, which will charm girls with its captivating portrayal of Tinker Bell's world and her circle of Fairy friends.
Top: "Belle" wedding gown from Kirstie Kelly for Disney's Fairy Tale Weddings line, inspired by the personality and style of each Disney Princess.
Bottom: Disney Fairies offers an assortment of lifestyle products and a robust publishing program with more than six million books already sold worldwide.
