The tween market is among the fastest growing segments at DCP, resulting in unique products that have generated impressive retail sales worldwide. With Disney Channel's smash hits High School Musical, Hannah Montana and The Cheetah Girls, DCP has connected tweens to their favorite stars through a creative assortment of lifestyle products celebrating fashion, music and friends. These products include the High School Musical pillow, which doubles as iPod-compatible speakers, Disney's first line of musical instruments inspired by Hannah Montana and the High School Musical Sing It! karaoke-style video game for the PlayStation 2 and Wii consoles.
Additionally, tween franchises are fueled by a broad publishing program that extends storylines and offers new adventures. Currently, more than 60 High School Musical-related titles have been published worldwide and are available in more than 30 countries, selling more than 9.3 million copies to date.
DCP's infant and preschool business continues to flourish, and new product lines were launched in 2007 that leverage the ongoing success of Disney Channel's Little Einsteins and Mickey Mouse Clubhouse. And in 2008, DCP will unveil the first product assortment inspired by the new hit series My Friends Tigger & Pooh.
The global leader in developmental media, Baby Einstein released two new DVD titles and a line of toys designed to encourage parent and child interactivity. New Baby Einstein feeding products were a hit with parents who welcomed the shape-and color-coded line into meal time.
Top: Disney Channel's High School Musical inspired an array of lifestyle products.
Bottom: The Hannah Montana Pop Star Stage & Doll was the "it" toy of the holiday season.
