In 2007, DCP encouraged kids in North America to "play" with their food and showed them how with two nutritious product lines – Disney Garden Foodles and Veggies & Sauce – designed especially to appeal to kids' taste buds. These new lines garnered a "thumbs up" from children, parents and retailers alike and are on target to roll out to Europe, Latin America and Asia in 2008.
DCP also delivers engaging and insightful articles to parents through Disney Publishing Worldwide and its award-winning magazines, FamilyFun and Wondertime. The U.S.-based magazines recorded their most successful year in 2007 in terms of advertising revenue.
DCP has developed Disney•Pixar's Cars and Walt Disney Studios' Pirates of the Caribbean into powerful franchises offering a year-round opportunity at retail. DCP keeps these franchises fresh with new storylines introduced through books and video games, selling millions of copies worldwide. The Cars publishing program comprises more than 300 titles debuting on best-seller lists in the U.S., Italy and UK and generating sales of more than 18 million books to date. Pirates of the Caribbean stories are told through more than 250 book titles in 50 countries, as well as through the Pirates of the Caribbean: At World's End video game, which has already shipped more than two million units worldwide.
Up next, a fresh new line of products based on Disney•Pixar's WALL•E and The Chronicles of Narnia: Prince Caspian will stretch the imaginations of children around the world. Disney Fairies offers an assortment of lifestyle products and a robust publishing program with more than six million books already sold worldwide. DCP expanded its presence in the youth electronics market with its first line of LCD TVs and iPod-compatible accessories designed especially for tweens. The new Disney Flix Video Cam became an instant hit and a top holiday seller. The easy and fun-to-use compact handheld video camera includes Disney Magic Director software, which lets kids shoot and star in their own Disney movies.
In 2008, Disney Publishing Worldwide will launch Disney Digital Books – an innovative online reading experience. Disney Publishing's vault of digital files will be transformed into fun, interactive digital books filled with special features, including realistic page turning, an interactive dictionary and word pronunciation guides. Characters on the page will come to life with "Behind the Page" features that enable readers to hear what the characters are thinking. The "Language Swap" tool will allow them to read the story in different languages while the "Read-Aloud" feature will read the book and turn pages automatically. Disney Digital Books will be available in an online virtual library format and will eventually be available on games and other handhelds.
DCP has maximized Cars into a powerful year-round franchise opportunity.
