At The Walt Disney Company, we believe that good corporate citizenship is good for Disney's Guests, for its employees and for its businesses.
Of particular note this past year, Children's Hospitals in California and Florida benefited substantially from Disney support. In Orlando, the Florida Children's Hospital received a $10 million pledge to build a new 200-bed facility that will carry the Disney name. Children's Hospital Los Angeles received a $5 million donation from The Walt Disney Company Foundation toward the building of a new wing. The Orlando community also benefited from a $12.5 million pledge from the Walt Disney World Resort to sponsor a new performing arts center in central Florida.
During fiscal 2007, Disney added to its legacy of caring by announcing policies that associate its brands and characters with a more nutritionally balanced range of foods and offering healthier kids meals at its parks and resorts. Since October 2006, the new guidelines for licensed foods and promotions aimed at children have governed Disney business relationships and activities in the United States. Similar guidelines have been in place in Europe since the start of 2007 and were recently introduced in Japan and China.
This pioneering initiative, well received by advocacy groups and enthusiastically embraced by Guests, was followed by a decision to no longer allow the depiction of cigarette smoking in Disney-branded motion pictures.
Walt Disney World Resort and Disney Worldwide Outreach announced a $10 million contribution to Florida Children's Hospital for the construction of a new 200-bed facility that will carry the Disney name.
