Our commitment to high-quality creative work, a persistent focus on new technologies and intelligent investment in international markets are the strategies we believe can continue to carry us forward. But in upholding the outstanding reputation afforded to the Disney name, we must also continuously enhance our commitment to social responsibility and particularly to the families and children who are our biggest fans.
In October 2006, we decided to put our brands and characters to work for families with a new healthy food program, including healthier food options for kids at our parks and resorts and in our licensed consumer products. This pioneering initiative has since been rolled out globally to enthusiasm on the part of our Guests and consumers. This past year we also made the decision to no longer allow the depiction of cigarette smoking in Disneybranded motion pictures.
Over the last year, we have also broadened some longstanding environmental and conservation initiatives. We appointed an Environment Council, made up of senior executives from across the Company, to analyze and implement sustainable strategies for minimizing Disney’s impact on the environment. We are taking a measured and comprehensive approach to this complex, important task and expect to start putting enhanced policies in place in the coming year.
Above: Nicolas Cage starred in the 2007 holiday box office hit National Treasure: Book of Secrets and Pixar's WALL•E opens in theaters this summer.
