ABC Family, now in more than 95 million homes, also achieved record ratings for the 2006-07 season. Driven by original series Kyle XY and Greek, and strong acquisitions like the Harry Potter feature film franchise, the network increased its primetime audience by 16 percent among its prime demographic of Adults 18-34, and the channel achieved an overall increase of seven percent with this target audience. In 2007, ABCFamily.com received an Emmy Award for Outstanding Creative Achievement in Interactive Television.
In 2007, SOAPnet expanded its reach into more than 66 million homes, an increase of nearly 25 percent year over year. In addition to airing the five top-rated soaps from all broadcast networks, SOAPnet launched two original series in 2007, The Fashionista Diaries, a "docu-soap" about assistants in the fashion industry, and General Hospital: Night Shift, the network's first scripted series, based on ABC's No.1 daytime drama General Hospital. The drama premiered to record ratings and remains the highest-rated series in SOAPnet's history.
Lifetime Television, a 50/50 joint venture with the Hearst Corporation, remains a leader in women's television and one of the top-rated basic cable networks. In 2007, a change in leadership and strategy refocused the Lifetime brand, beginning its evolution into a vibrant, contemporary and optimistic destination for women on all platforms. Freshman drama Army Wives, produced by ABC Studios, reflected this repositioning. It delivered the highest ratings in the network's 23-year history, becoming basic cable's No.1 drama among Women 18-34 and setting new standards for Lifetime's original series. The success of the series contributed to increased recognition of the Lifetime brand on air and online, driving record ratings for the network and record traffic to LifetimeTV.com.
Top: Kyle XY continues its run as the most successful original series in ABC Family history.
Bottom: The critically acclaimed family drama Lincoln Heights returned for season two on ABC Family.
