By all accounts, 2007 was a dream year at Disney Parks and Resorts.
From the very start, Walt Disney envisioned Disneyland as a place where dreams come true. While the 50th anniversary celebration in 2005 was the first time the Disney parks were positioned on a global scale, The Year of a Million Dreams has taken that strategy to the next level, helping to increase attendance, revenue and operating income.
Exciting plans to expand our existing businesses, while thinking more broadly about bringing high-quality Disney experiences to new audiences in new regions, signify that there's never been a more promising time for Disney Parks and Resorts.
Year after year, the dream keeps growing because of the expectations of Guests around the world and the dedication of nearly 100,000 Disney Cast Members who surprise and delight Guests every day with legendary service and special moments.
The Year of a Million Dreams celebration has taken the magical relationships Disney Cast Members enjoy with Guests to a new level. Capitalizing on the emotional connection developed over the years with Park Guests. This celebration entices past Guests to return and new Guests to see for the first time the outstanding creativity, innovation, quality and service that represent the Disney resort experience.
By being in the right place at the right time, Disneyland and Walt Disney World Guests have been awarded more than one million dreams both large and small, most of which money can't buy. These include an overnight stay at Cinderella Castle Suite at Walt Disney World Resort, travel to each Disney resort around the world to serve as grand marshal in Disney parades, a variety of unique Disney vacation experiences, admission to special events, a Dream FASTPASS® badge to enjoy some of Disney's most popular attractions and exclusive pin and lanyard sets.
The celebration resonated so well with Guests that it has been extended through December 31, 2008. Over-the-top experiences to be awarded this year include a chance for Guests to stay overnight inside Disneyland Park; a private stay at Disney's tropical island paradise, Castaway Cay; New Year's Eve inside Cinderella Castle in Florida; a star-studded trip to the High School Musical 3: Senior Year film premiere; and a flight of fancy in a hot air balloon above a Disney theme park.
During The Year of a Million Dreams, chance encounters create lasting memories and bring smiles to Guests of all ages.
