One of the best examples of how consumers look to Disney as a trusted source of quality travel and leisure offerings is Disney Cruise Line. Disney established the new family category of cruising a decade ago and since then has remained the leader in this growing industry. Given this success, two new ships are being built in Papenburg, Germany, and they are scheduled to join the fleet in 2011 and 2012, respectively.
Last summer, the flagship Disney Magic embarked on Disney's first-ever Mediterranean cruise vacation. In 2008, it's back by popular demand to the Port of Los Angeles for 12 consecutive seven-night cruise vacations to the Mexican Riviera. The mobility of these ships presents unique opportunities to test new markets and introduce the Disney experience to new audiences. Each new itinerary provides Guests a reason to return. By meeting the needs of families as only Disney can, Disney Cruise Line has succeeded in bringing new Guests to Walt Disney World and new cruisers to the industry. It has proven that Parks and Resorts' family market business model can complement its growing theme park business with new ways to vacation with Disney.
Building on a record of success, Parks and Resorts is poised for strong, profitable growth in the decades ahead. Its progress is propelled by investments in existing businesses and solid financial results, combined with strategies to generate robust returns on invested capital in exciting new business ventures.
Walt Disney Parks and Resorts is acutely aware of its responsibility and heritage – fulfilling the dreams of Guests who look to Disney for world-class entertainment and unparalleled service. It is Parks and Resorts' achievements in making Guests truly part of the Disney magic that made 2007 so gratifying and promises so much excitement for the years ahead.
The Disney Magic cruised the Mediterranean last summer, providing families with a unique and hassle-free way to explore world-famous cities with Disney.
