As part of its growth strategy, WDIG built upon its suite of online virtual worlds for kids and families. In January 2007, DisneyFairies.com was launched to support the popular franchise – and to date, visitors have created more than 3.5 million personalized fairies. In August 2007, WDIG acquired Club Penguin, one of the fastest-growing online virtual worlds for kids, with more than 12 million activated users and more than 700,000 paid subscribers. The highly anticipated Pirates of the Caribbean Online launched in fall 2007. Disney's Toontown Online continued to grow in 2007, amassing more than 17.5 million user-created "Toons" and six million active players since the game's inception.
WDIG continues to build on its position as one of the leading mobile content companies worldwide, expanding its global mobile presence and offerings with an ever-growing catalog of mobile-specific content, increased distribution and a new mobile development studio in China.
In March 2007, WDIG launched Disney's Family.com, a Web site designed to answer life's everyday questions for parents, by providing content, search and community elements, such as the popular ParentPedia feature. Fewer than six months after its launch, Disney's Family.com had already reached a milestone of more than one million unique monthly visitors.
In 2008, WDIG will expand Disney's online network and virtual worlds both geographically, by launching sites in international markets, and across platforms by connecting to mobile devices via a new wireless Web site.
Top: Hundreds of thousands of kids have created millions of virtual fairy avatars through the "Create a Fairy" feature on the wildly popular DisneyFairies.com Web site.
Bottom: Club Penguin, one of the largest and fastest growing online virtual worlds for kids, joined The Walt Disney Company family in August.
