Imaginative use of dynamic Disney franchises, new innovative entertainment offerings and continued diversification combined to make 2008 another successful year for Disney Parks and Resorts. It is all a testament to Parks and Resorts’ successful business strategy, built upon the foundation of creativity, technology, brand and service.
The creative efforts of a high-caliber global team produce transformational experiences and products that connect with audiences on an emotional level. These are experiences of the heart, a part of the Disney Difference that stays with Guests long after they have left the park. Springing from Walt Disney’s vision that revolutionized the concept of theme parks, the powerful, iconic Disney brand has expanded across vacation markets worldwide, with a variety of products and services that build on the unique Disney experience.
While the dreams of millions of delighted Disney Parks and Resorts’ Guests came true in 2008, this year promises even more excitement as The Year of a Million Dreams is followed by the memorable concept of What Will You Celebrate?
Launching a year filled with magical celebrations, Parks and Resorts’ domestic theme parks will offer new options and services that allow Guests to make their own celebrations even more meaningful, turning personal milestones into magical Disney experiences. To make it extra special, for the first time ever, each Guest who visits Walt Disney World Resort or Disneyland Resort on their birthday will get in free.
