Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. The Consumer Products segment now extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, foods and beverages, electronics and fine art.
Disney Consumer Products Click here to access the Disney Consumer Products web site, which includes press releases, fact sheets, and executive biographies for the Disney Consumer Products line of businesses.
Disney Publishing Worldwide
Disney Publishing Worldwide is one of the world's largest children's publishers and reaches more than 100 million readers each month, offering books and magazines in 55 languages in 74 countries. Click here to access the official Disney Publishing Worldwide web site for press information.
