THE WALT DISNEY COMPANY MAKES COMMITMENT TO END CIGARETTE SMOKING IN DISNEY-BRANDED FILMS
BURBANK, Calif., July 25, 2007 -- The Walt Disney Company today made a commitment
to U.S. Representative Edward J. Markey (D-MA), Chairman of the House Telecommunications
and the Internet Subcommittee, that it will discourage depictions of cigarette
smoking in its films and will place an anti-smoking PSA on DVD’s of any
future film that does depict smoking. Further, Disney will work with
theater owners to encourage the exhibition of an anti-smoking PSA before the
theatrical exhibition of any such film.
In a letter sent to Representative Markey today, Disney President and CEO
Robert A. Iger said, “The Walt Disney Company shares your concern regarding
deaths due to cigarette smoking. We discourage depictions of cigarette smoking
in Disney, Touchstone and Miramax films. In particular, we expect that
depictions of cigarette smoking in future Disney branded films will be non-existent.
In response to your suggestion, our Company will place an anti-smoking PSA
on DVD's of any future film that does depict cigarette smoking.”
“Disney’s decision to take a stand against smoking is groundbreaking
and I commend CEO Bob Iger for this important commitment. Now it’s
time for other media companies to similarly kick the habit and follow Disney’s
lead,” said Representative Markey.
According to the American Lung Association, cigarette smoking has been identified
as the most important source of preventable morbidity and premature mortality
worldwide. Smoking-related diseases claim an estimated 438,000 American lives
each year and approximately 90 percent of smokers begin smoking before the
age of 21.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is
a leading diversified international family entertainment and media enterprise
with four business segments: media networks, parks and resorts, studio entertainment
and consumer products. Disney is a Dow 30 company, had annual revenues of over
$34 billion in its most recent fiscal year, and a market capitalization of nearly
$69 billion as of July 24, 2007
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