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October 15, 2008

Disney Announces Significant Expansion Plan For The Disneyland Resort

Multi-Year Build-out Plan Includes Major Attractions and a New "Cars Land" at Disney's California Adventure

GLENDALE, Calif., October 17, 2007 (Updated October 15, 2008) - The Walt Disney Company unveiled a significant multi-year expansion plan for the Disneyland Resort in Anaheim that continues its growth as a multi-day, world-class tourist destination.

Announced by Disney President and Chief Executive Officer Bob Iger and Parks and Resorts Chairman Jay Rasulo at a press conference at Walt Disney Imagineering's Glendale headquarters, the expansion brings new entertainment and major family-oriented attractions to Disney's California Adventure, including an entirely new Cars Land inspired by the hit Disney•Pixar animated film Cars.

"The success of the Disneyland Resort over the past few years provides us with both the opportunity and the need to invest for growth, to enhance and expand the experience for our guests and attract new visitors, while at the same time delivering attractive returns on the investment," said Iger. "This plan is a reflection of our belief in the bright future of the Disneyland Resort and our continuing commitment to grow the Anaheim Resort Area as a world class tourist destination."

Disney Imagineers will be bringing more of Walt Disney into Disney's California Adventure, celebrating the hope and optimism of California that attracted Walt to this land of opportunity in the 1920s. Guests entering the new Plaza will be instantly immersed in the world that inspired Walt during his early days as an animation pioneer.

The expansive program reaches throughout Disney's California Adventure, with an amazing Little Mermaid attraction, a groundbreaking, signature nighttime spectacular, and the addition of the 12-acre Cars Land featuring the world of Radiator Springs with three new attractions. Extensive landscaping, new retail and dining will create an even richer environment throughout the park in ways that reinforce Guests' connection with Walt.

"Our Disneyland Guests have a deep emotional connection with Walt Disney, whose life story really captures the pioneering spirit of California in the 1920s," said Rasulo. "The creative evolution of Disney's California Adventure will connect guests to Walt's own California adventure and reflect the place that he found when he first arrived with a cardboard suitcase in his hand and a head full of dreams."

The expansion is part of Walt Disney Parks and Resorts' overall growth strategy of continuing to invest in its core business of existing parks and resorts around the world, while exploring new opportunities to capture more of the growing family vacation market. This announcement follows Disney's ground-breaking in September 2007 for a 250-room expansion of Disney's Grand Californian Hotel & Spa, including 50 rooms dedicated to the West Coast debut of Disney Vacation Club, the company's growing time share business.

Multi-day, World-Class Tourist Destination

The announced expansion builds upon the transformation of the Disneyland park into a multi-day destination resort that began in 2001 with the creation of the Disneyland Resort and the opening of Disney's California Adventure Park, Downtown Disney and Disney's Grand Californian Hotel & Spa.

Since then, the Disneyland Resort has continued to grow with the addition of popular attractions and shows, including Toy Story Mania!, Finding Nemo Submarine Voyage, Buzz Lightyear Astro Blasters, The Twilight Zone Tower of Terror, Monsters, Inc. Mike & Sulley to the Rescue!, Pixar Play Parade, Disney Princess Fantasy Faire, and Pixie Hollow, along with the re-Imagineering of Space Mountain, Haunted Mansion and Pirates of the Caribbean.

"This expansion builds on a commitment we made more than a decade ago to create and grow the Anaheim Resort Area as a world-class tourist destination where guests would want to stay for more than one day," said Disneyland Resort President Ed Grier. "That investment has become a success for Disney, the Anaheim community and for the economy of Southern California."

According to the Anaheim/Orange County Visitor and Convention Bureau, Anaheim is one of the fastest-growing tourist destinations in the country, enjoying some of the highest hotel occupancy rates in the nation and attracting millions of visitors each year who spend billions of dollars.

Coming to Disney's California Adventure Over the Next Several Years

Disney's California Adventure is already home to some of the Disneyland Resort's highest-rated attractions and shows, including: Soarin' Over California, California Screamin', The Twilight Zone Tower of Terror and the Broadway-caliber show, Disney's Aladdin - A Musical Spectacular.

The first of many exciting additions to the Park, Toy Story Mania! debuted in Summer 2008. This 4-D ride-through interactive adventure takes guests into a carnival midway hosted by beloved Toy Story characters. Toy Story Mania! reflects the on-going creative collaboration between Pixar Animation Studios and Walt Disney Imagineering to bring lovable characters and stories to life through exciting, new experiences.

Major family attractions and continued park enhancements are on the horizon for 2009 and beyond, including an all-new "Buena Vista Street," envisioned as the 1920s and 30s Los Angeles experienced by a young dreamer named Walt Disney. The Carthay Circle Theatre, a re-creation of one of the great California movie palaces, anchors the newly designed plaza. This new park icon celebrates the legacy of Disney family entertainment. From this plaza, guests set out to experience all the thrills, excitement, and wonder of California past, present, and future.

The Red Car Trolley, based on Los Angeles' historic Pacific Electric Red Car Line, will transport guests from Buena Vista Street, down Hollywood Boulevard, to the footsteps of the famed Hollywood Tower Hotel, home to The Twilight Zone Tower of Terror.

Expansion plans include two major new attractions at Paradise Pier including the first-ever ride based on Disney's The Little Mermaid, and a new ground-breaking nighttime spectacular, "Disney's World of Color." This nightly panorama of spectacular water effects, colorful lighting and music will bring Disney animation to life with an entirely new creative and technical approach. A new, 9000-person terraced viewing area offers prime waterside viewing of the show – and provides a site for live entertainment, music festivals, and outdoor film premieres.

An all-new 12-acre addition to the park called "Cars Land," re-creates the town of Radiator Springs as inspired by the Disney?Pixar film Cars. Cars Land will feature three immersive family rides, showcasing characters and scenes from the movie, including one of the largest and most elaborate attractions ever created for a Disney park: Radiator Springs Racers, a twisting, turning, high-speed adventure through the town and desert valleys of Radiator Springs.

Additional landscaping, façade and graphics enhancements, restaurant and retail innovations, and an extensive menu of entertainment, holiday celebrations, and unique special events further create new, compelling, and memorable experiences for guests visiting Disney's California Adventure.

Blue Sky Cellar

Opening in October 2008, the Walt Disney Imagineering Blue Sky Cellar located in the former Seasons of the Vine Theater in the Golden State region of the park features models and Imagineering concepts – giving park guests a look at exciting new projects as well as a sneak peek at what lies ahead. Inspiring new concepts for Disney's California Adventure will appear in this space through periodic updates.

About the Disneyland Resort:

Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort includes the Disneyland and Disney's California Adventure Parks, three hotels with approximately 2,200 rooms and the 310,000 square foot retail, restaurant and entertainment Downtown Disney District. With 20,000 employees, the Disneyland Resort is Orange County's largest single-site employer and a $3.6 billion annual contributor to the local economy. In January 2004, the Resort welcomed its 500 millionth guest since opening on July 17, 1955.

MEDIA CONTACTS:
Zenia Mucha
(818) 560-5300
The Walt Disney Company

Leslie Goodman/Tasia Filippatos
(818) 560-7375
Walt Disney Parks & Resorts

Lisa Haines
(714) 781-1565
Disneyland Resort

FORWARD-LOOKING STATEMENTS

Certain statements in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual results may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, including restructuring or strategic initiatives, as well as from developments beyond the Company's control, including international, political, health concern and military developments and changes in domestic and global economic conditions that may, among other things affect travel and leisure businesses generally. Additional factors are set forth in the Company's Annual Report on Form 10-K for the year ended ADD DATE HERE and in subsequent reports on Form 10-Q under Item 1A "Risk Factors."

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