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Team ESPN, the power of sports active in your community, serves as the overarching brand for ESPN's community relations initiatives. Team ESPN encompasses employee volunteerism and utilizes ESPN's multimedia assets to support the company's sports-themed, charitable and cause-marketing programs that inspire fans to:
through health and fitness
by increasing awareness of the role of sports in personal and physical challenges
through local community outreach initiatives.
Among ESPN 's existing signature initiatives is The V Foundation for Cancer Research, a national foundation created in 1993 by ESPN and the late Jim Valvano to raise awareness and funding for cancer research.
ESPN is proud to continue its support of numerous charitable initiatives and organizations including Special Olympics, Make-A-Wish Foundation, Sports Figures (an educational Cable in the Classroom programming series) and local community outreach programs associated with ESPN owned events such as the X Games, Winter X Games and Great Outdoor Games. Team ESPN's community programs offer value and benefits to the company's league rights holders, affiliates, advertisers, community organizations and fans.
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