About Disney Family.com

Overview

Disney Family.com (www.family.com) is an online portal where moms and dads can go online to find all of the answers they need every day for their families. It enables parents to find the most relevant information quickly and easily and from a convenient, trusted source. Topics range from best recipes and top travel destinations, to the ages and stages and the education of children. The site's features include family-relevant search tools with highly rated, best of the Web results. It also offers a diverse range of original and aggregated content specific to the needs and interests of parents. And woven throughout the site is a rich, easy to access community of other moms with shared parenting experiences.

The introduction of Disney Family.com is a natural progression for The Walt Disney Company, which has a long history of serving families, and today is the largest family media company in the world. The Walt Disney Internet Group (WDIG) currently operates Disney.com and Disney's Family Network of Web sites, including FamilyFun.com, Wondertime.com and iParenting Media (www.iparenting.com).

Content

Disney Family.com is a comprehensive, objective resource that blends original content with content from trusted online sources on topics that matter most to parents. The content is organized into sections of family-focused topics, including:

  • Food -- With recipes, nutrition, and seasonal and holiday food-related content.
  • Parenting--Features content related to the care and well-being of children ages 0-18 years.
  • Entertainment--Presents a wide variety of information on family-related activities and entertainment, ranging from sporting activities and events, to gardening, crafts, seasonal and holiday-related activities, and local happenings.
  • Education--Covers all educational-related topics, from preschool and grade school, to junior high, high school and beyond.
  • Travel--Includes everything from vacation deals and daytrip getaway ideas, to destination information and vacation planning tools and tips.
  • Shopping--Features a collection of shopping sites and related information for parents.
  • Coupons-- Provides a large selection of coupons that parents can print at home.

Contributors of original content to the site range from well-known mom and dad bloggers, to authors and experts in the parenting space. And best of the Web content, from reliable online resources, will be optimized to provide detailed but concise information. Over time, the resource sections will expand to feature other topics that parents care about.

Search

Disney Family.com's easy search tools provide new and relevant ways for parents to access family-related information. The site offers three search options:

  • Search the entire Web
  • Search for results within the Disney Family.com site
  • Search the Family 1,000, which breaks through the clutter to offer the most highly ranked sites - from high profile to hidden gem Web sites - as rated by the Disney Family.com community

Users also can look for the information they need via the Family Tool Box, a collection of interactive, time-saving search tools on family-relevant topics. Family Tool Box options include: recipe finder; baby names finder; crafts finder; travel deal finder; school finder; shop and compare; coupon finder; and local search.

Community

In addition to providing parents with family-relevant search tools and content, Disney Family.com connects you with families just like yours, across the street and around the country, for shared experiences and localized tips on everything from recipes to schools and travel. It is a means for moms and dads to collaborate online and share tips, recommendations and experiences with other parents within prominent subject areas, keeping material relevant and on topic.

Community features include:

  • User profiles
  • Article comments, ratings and rankings
  • Blogs from leading bloggers
  • Boards, conversations and groups (coming soon)

The site also features ParentPedia, the first ever "family wikipedia" for the top 1,000 parenting moments. It is a resource for Disney Family.com community members with questions to ask, advice to give and experiences to share. Covering more than 1,000 parenting topics from baby's "firsts" through college graduation, the ParentPedia gives moms and dads the answer they want, and allows them to share their own anecdotes. The ParentPedia is divided into three parts.

  • The "Overview" of each topic, created by Disney Family.com writers and experts.
  • The "Our Parents' Advice" section, which includes practical advice and guidance via community members who collaborate to write, edit and refine their own "best practices."
  • The "Your Stories" portion, where parents share their own personal stories and experiences for "what works" and "what doesn't."

The combination of expert advice and everyday parents' advice will provide Disney Family.com visitors with practical information they can use in their daily lives.