DISNEY FAMILY.COM REACHES TRAFFIC MILESTONE; LAUNCHES PARENTPEDIA, A WIKI FOR MOMS
NORTH HOLLYWOOD , Calif. , August 16, 2007 – Disney Online, a division of the Walt Disney Internet Group, announced today
that its recently launched online parenting resource, Disney Family.com (www.family.com),
has reached a milestone of one million monthly unique visitors in July 2007.1 Disney
Family.com also has unveiled a new and unique site feature, ParentPedia, an
innovative “wiki” for moms that is comprised of hundreds of key
parenting topics as compiled by its advisory counsel, the site’s editors
and the user.
Launched in March 2007, Disney Family.com provides content, search and community
elements for parents – in particular moms. Topics on the site range from
education, food and parenting, to advice on traveling with children, entertainment
and shopping. Traffic to the one-stop “best of the Web” resource
has been steadily growing, with more than one million different visitors logging
onto to the site in July alone. Additionally, Family.com’s internal tracking
shows the ParentPedia section has gained immediate popularity, becoming one
of the site’s top destinations.
“Our strong growth across the board demonstrates that we are fulfilling
the goal of Disney Family.com to provide parents everywhere with answers to
everyday questions while connecting them with other parents,” said Paul
Yanover, executive vice president and managing director of Disney Online. “As
we continue to expand the site with compelling new features like ParentPedia,
we provide our current and future community members access to even more information
in one place.”
The newest Disney Family.com resource, ParentPedia is an innovative family
online encyclopedia comprised of parenting topics from pregnancy through college
graduation. It was created for community members with questions to ask, suggestions
to give and real-life experiences to share.
The ParentPedia is divided into four, easy-to-navigate sections: What Experts
Say, What Parents Say, Tell Your Story and Helpful Resources.
- What Experts Say provides the definition of each topic
at hand and is developed by Disney Family.com writers and parenting experts.
- What Parents Say is a collaborative guide where parents
offer suggestions and solutions for each topic.
- Tell Your Story captures true tales, often humorous,
of community members’ experiences with a particular parenting issue.
- Helpful Resources includes links to outside sites that
provide information on a certain topic.
A ParentPedia search is conducted according to a particular topic or by searching
all topics alphabetically. The ParentPedia search engine can be found on the
homepage of Disney Family.com.
About Disney Family.com
Disney Family.com is designed to present
information on a variety of topics important to today’s families in a
manner that is compelling, comprehensive, and entertaining. The goal of Disney
Family.com is to provide parents with answers to pressing questions, with practical
and reliable information.
Disney Family.com joins WDIG’s family network of parenting sites, including
the award-winning FamilyFun.com and Wondertime.com. FamilyFun.com serves moms
with kids ages 3-12 with easy-to-do ideas for family oriented activities. Wondertime.com
celebrates the joys of parenting, serving moms with kids 6 years old and under.
About Disney Online
Disney Online ( www.disney.com), a division
of the Walt Disney Internet Group, produces the number one kids' entertainment
and family community destination on the World Wide Web. Launched in 1996, Disney.com
is the online gateway to all of the company's Disney-branded entertainment
initiatives, providing comprehensive access to, and information about Disney
movies, travel, television, games, mobile, music, shopping and live events.
Disney.com also features Disney XD, a highly interactive broadband experience,
that lets Disney.com guests create their own customized online channel with
games, videos, music, and chat - all of which can be enjoyed simultaneously
in an immersive environment.
In addition, Disney Online develops and publishes a range of online products
and services including Disney Family.com, Disney's Toontown Online, Playhouse
Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online,
Disney Connection and Hot Shot Business.
# # #
Contacts: Brandy Phillips
Walt Disney Internet Group
(818) 623-3764
Brandy.Phillips@dig.com
1Source: ComScore Media Metrix July 2007
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