NEARLY 2.5 MILLION PERSONALIZED FAIRIES CREATED AT DISNEYFAIRIES.COM
Web Site Supports Popular Disney Fairies Franchise; Allows Fans to Create Their Own Virtual Fairy and Explore the Online World of Tinker Bell and her Friends in Pixie Hollow
New York , NY – August 2, 2007 – As testament to the power of the Disney Fairies franchise, visitors to DisneyFairies.com
have created nearly 2.5 million personalized Fairies since the site launched
in January 2007, Disney Online announced today. The announcement was made in
conjunction with the debut of the second Fairies book by author Gail Carson
Levine, Fairy Haven and the Quest for the Wand. Levine’s books
and the Web site explore the world of Pixie Hollow, home to Tinker Bell and
her friends, and are key elements to the Disney Fairies franchise.
At DisneyFairies.com, fans can explore Pixie Hollow with Tinker Bell, play
online games with a variety of other Disney Fairies, read along and listen
to chapter audio files from several Fairies books and stories, and create their
very own personalized Fairy, complete with the ability to select Fairy wing
style, clothing styles and colors, accessories, hair style and more. After
creating and naming their Fairy, online guests can then share their Fairy with
friends and family via email, communicate with other kids who have made and
published fairies on the site, and decorate a room in which their fairy will
live.
“The response to DisneyFairies.com, and specifically the Create-a-Fairy
feature, has been phenomenal,” stated Paul Yanover, executive vice president
and general manager, Disney Online. “The fact that nearly 2.5 million
Fairies have been created in just a few months shows the power of word-of-mouth
among young girls who really love this franchise.”
Launched only a year ago, the Disney Fairies franchise has already surpassed
$800 million in global retail sales. Over 300 Disney Fairies books have been
published w orldwide to date --the books are published in 51 countries and
in 33 languages and have sold almost 6 million copies around the w orld. Fairy
Haven and the Quest f or the Wand is the sequel to the w orldwide best
seller Fairy Dust and the Quest f or the Egg, which served as the
c ornerstone of the Disney Fairies franchise launch. Additionally, Disney Fairies
magazine is currently available in 24 countries in the w orld with plans to
launch in 11 additional countries by 2008; over 2.6 million copies of the magazine
have sold globally. A wide range of Disney Fairies products have also captured
the imagination of girls w orldwide, including award-winning toys, fashion
collections and home déc or. Coming soon, a line of personal care, youth
electronics, collectibles and stationery will round out the lifestyle offering.
About Disney Online
Disney Online ( www.disney.com), a division
of the Walt Disney Internet Group, produces the number one kids' entertainment
and family community destination on the World Wide Web. Launched in 1996, Disney.com
is the online gateway to all of the company's Disney-branded entertainment
initiatives, providing comprehensive access to, and information about Disney
movies, travel, television, games, mobile, music, shopping and live events.
Disney.com also features Disney XD, a highly interactive broadband experience,
that lets Disney.com guests create their own customized online channel with
games, videos, music, and chat - all of which can be enjoyed simultaneously
in an immersive environment.
In addition, Disney Online develops and publishes a range of online products
and services including Disney's Toontown Online, Playhouse Disney Preschool
Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection
and Hot Shot Business.
# # #
Contact:
Katie Gerber
Walt Disney Internet Group
818-623-3886
Katie.Gerber@dig.com
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