Verizon Catches Disney Channel's "High School Musical 2" Fever with Special Promotions Designed to Highlight FiOS TV On Demand and Verizon Broadband Offerings
Burbank , CA – July 26, 2007 -- This summer, Verizon is teaming with Disney Channel and Disney Connection to
create two unique promotions centered on the highly-anticipated Disney Channel
Original Movie "High School Musical 2."
Beginning this week in select retail outlets in Texas, Virginia,
Pennsylvania and New Jersey, Verizon will offer new customers who activate
FiOS TV service between July 16 and Aug. 5, a collectible, limited-edition "High
School Musical 2" lunchbox. New and existing FiOS TV subscribers will
be able to watch "High School Musical 2" prior to its linear Disney
Channel premiere on Disney Channel on Demand. Verizon FiOS TV is one of a limited
number of video services across the country that offers Disney Channel On Demand.
VerizonSurround.com – Verizon’s broadband entertainment portal
-- and Disney Connection, an online entertainment destination available to
Verizon broadband subscribers, are teaming together to bring users the “ Get
in to Win Instant Win and Sweepstakes,” which includes a chance to win
the ultimate barbeque party complete with a visit from one of the “High
School Musical 2” cast members. Additional “High School Musical
2” features available to Verizon FiOS Internet and Verizon High Speed
Internet customers through Disney Connection include a brand new game, behind-the-scenes
video footage and a complete guide to planning a “High School Musical
2” party.
“We’re giving our customers the best opportunity to experience ’High
School Musical 2’ in a variety of ways, including TV and broadband,” said
Terry Denson, Verizon vice president – FiOS TV content and programming. “We
are pleased that we are one of Disney’s few affiliate partners that offers
the full portfolio of Disney assets, including Disney Channel, Disney on Demand
and Disney Connection.”
"Partnering with Verizon is a great way for us to give fans of the 'High
School Musical' franchise and Disney Channel viewers a little something extra,
connecting them more deeply to our brands and the programming they love," said
Nathalie Lubensky, senior vice president, affiliate marketing, Disney and ESPN
Affiliate Sales and Marketing . "Our kid viewers are looking for experiences
both on-air and online, and we are excited to be working with Verizon to bring
these special offerings to their customers."
"High School Musical 2," part of the blockbuster Disney Channel
Original Movie franchise, premieres Friday, August 17 (8:00 p.m., ET/PT) on
Disney Channel U.S., and will be featured Saturday and Sunday, August 18 and
19 in online and on-air programming events hosted by the movie's cast. It will
also premiere on Disney Channels around in the world beginning in September.
Visionary director and Emmy Award-winning Kenny Ortega returns to direct
and, along with fellow Emmy-winning choreographers Charles Klapow and Bonnie
Story, has created ground-breaking production numbers for the sequel. The teleplay
was written by Peter Barsocchini, a former rock music journalist, who also
wrote "High School Musical."
Reprising their singing and dancing roles are: Zac Efron as star athlete
Troy Bolton, Vanessa Hudgens as brainy transfer student Gabriella Montez, Ashley
Tisdale as drama club diva Sharpay Evans, Lucas Grabeel as her brother and
on-stage partner, Ryan Evans, Corbin Bleu as teammate and best friend Chad
Danforth and Monique Coleman as academic decathlete Taylor McKessie. Also returning
are Alyson Reed as Ms. Darbus, Chris Warren, Jr. as Zeke, Olesya Rulin as Kelsi,
KayCee Stroh as Martha, Ryne Sanborn as Jason and Bart Johnson as Coach Bolton.
Mark Taylor (Disney Channel's "Eddie's Million Dollar Cook-Off")
joins the cast as the country club manager, Mr. Fulton.
Disney Channel is a 24-hour kid-driven, family inclusive television network
that taps into the world of kids and families through original series and movies.
Currently available on basic cable in over 90 million U.S. homes and to millions
of other viewers on 27 Disney Channels around the world, Disney Channel is
part of the Disney-ABC Television Group.
Disney Online ( www.disney.com), a division
of the Walt Disney Internet Group, produces the number one kids' entertainment
and family community destination on the World Wide Web. Launched in 1996, Disney.com
is the online gateway to all of the company's Disney-branded entertainment
initiatives, providing comprehensive access to, and information about Disney
movies, travel, television, games, mobile, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products
and services including Disney's Toontown Online, Playhouse Disney Preschool
Time Online, Disney Game Downloads, Disney Game Kingdom, Disney Connection
and Hot Shot Business.
Verizon provides FiOS TV and Internet services over the nation’s most
advanced fiber-optic network that reaches all the way to customers’ homes.
FiOS Internet provides downstream connection speeds as high as up to 30 to50
Mbps (megabits per second), and upstream connection speeds
as high as up to 10 Mbps. Verizon FiOS TV offers a broad collection of all-digital
programming, more than 20 high-definition channels, 8,600 video-on-demand titles
and more.
Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader
in delivering broadband and other wireline and wireless communication innovations
to mass market, business, government and wholesale customers. Verizon Wireless
operates America's most reliable wireless network, serving 60.7 million customers
nationwide. Verizon's Wireline operations include Verizon Business, which
delivers innovative and seamless business solutions to customers around the world,
and Verizon Telecom, which brings customers the benefits of converged communications,
information and entertainment services over the nation's most advanced fiber-optic
network. A Dow 30 company, Verizon has a diverse workforce of more than
238,000 and last year generated consolidated operating revenues of more than
$88 billion. For more information, visit
www.verizon.com
<< Previous page
