WALT DISNEY INTERNET GROUP DEBUTS DISNEY SITE FOR MOBILE MAKING THE WORLD OF DISNEY AVAILABLE ON THE GO
North Hollywood, Calif., – (Oct. 9, 2007)– The Walt Disney Internet Group (WDIG) launched a free, ad-supported mobile phone
version of Disney.com that allows users to access the world of Disney on their
cell phones. The new mobile site leverages Disney.com, the number one online
family destination, as well as features developed specifically for mobile,
and further extends Disney’s world class entertainment from movies, television,
music, live events, theme parks and more to the wireless arena. The site can
be reached by texting the keyword “Disney” to 347639 (Disney) or
by entering the Disney.com address into a cell phone’s web browser.
“Through this new mobile web site, we provide consumers with anywhere,
anytime access to Disney,” said Larry Shapiro, executive vice president
and general manager, North American Mobile, Walt Disney Internet Group. “The
site builds on our multiplatform efforts, as it will eventually provide further
integration with activities on Disney.com, including Disney.com XD and Disney’s
virtual worlds, and will provide a pathway for The Walt Disney Company’s
offline divisions to reach their consumers through mobile.”
The mobile site includes streaming video and audio clips, games, photos, showtimes,
TV schedules, polls, quizzes and more and is an ever-evolving entity with
new features, functionalities, and interactive personalized experiences being
added frequently.
Created by mDisney, a unit of WDIG, the mobile site menu bars and categories
that subscribers may navigate through include:
- Movies
- Television
- Games
- Music
- Live Events
- Travel
Each category features additional links to information on the selected shows,
movies, attractions, games and multimedia. Guests with audio and video
capable mobile handsets, and parental permission if under 18, may watch
video clips from popular Disney Channel shows and upcoming Disney movies as
well as listen to audio clips from Radio Disney.1
The debut of the mobile site follows the February 2007 launch of a new Disney.com
Web site, the No. 1 site on the Internet for families.2 In
August 2007, Disney.com broke its monthly traffic record with more than 23
million unique monthly visitors.
About Walt Disney Internet Group
The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive
entertainment and informational content and services for the Internet and mobile
devices for audiences around the world. WDIG is both a developer of unique
new media experiences specifically designed for Internet and mobile media and
a developer of new platforms for distributing content selected from broad,
existing entertainment divisions and libraries of The Walt Disney Company (NYSE:
DIS). With a portfolio of products and services designed with quality and guest
safety in mind, WDIG’s integration of Disney’s unmatched breadth
of content with a best-practices approach to Internet and mobile technology
drives multiple revenue streams from premium content offerings, advertising
and e-commerce. WDIG’s suite of properties includes Disney.com, Family.com,
Movies.com, and mDisney mobile entertainment. WDIG is an industry leader in
online virtual worlds for kids and families, with offerings including Disney’s
Club Penguin, Disney’s Toontown Online and the upcoming Pirates of the
Caribbean Online and Disney Fairies. WDIG, which is headquartered in North
Hollywood, Calif., has operations in Asia-Pacific and Europe and across the
Americas.
Media Contacts:
mDisney
Lily Bedrossian
818-623-3406
lily.bedrossian@dig.com
1This mobile site is data intensive. A
user may be able to avoid additional charges by upgrading to an unlimited data
plan with his or her mobile service provider. Each user should check
with his or her mobile service for details. Users under 18 years old
should have a parent’s permission before streaming or downloading mobile
content.
2Nielsen//NetRatings August 2007
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