DISNEY.COM BREAKS ITS ALL-TIME TRAFFIC RECORD IN AUGUST 2007
Disney.com named in top 5 in AdweekMedia’s 3rd annual “Digital Hot List”
NORTH HOLLYWOOD, Calif., Sept. 12, 2007 – Disney.com, already the No. 1 family destination on the Internet1, broke its all-time traffic record in August, according to Nielsen//NetRatings
data released this week. Last month, Disney.com received a record 23.03 million
unique visitors, an increase of 24 percent above a year ago and 12 percent
over July 2007.
The new Disney.com, which launched in Feb. 2007, was also honored as one
of the top five sites on AdweekMedia’s Digital Hot List, a list of which
was published earlier this week. This select list of sites was chosen according
to substantial and consistent growth in key audience metrics, as well as technological
innovation and buzz worthy content among media and marketing insiders, according
to AdweekMedia.
“We’re extremely pleased with the performance of the new Disney.com
since its launch in February and we believe these traffic milestones are evidence
that the site is delivering on our goal of providing an immersive entertainment
destination for kids and families,” said Paul Yanover, executive vice
president of The Walt Disney Internet Group and head of Disney Online.
“Going forward, our focus will continue on increasing visitor engagement
with our site and its wide range of special entertainment features, such as
Disney.com XD and its `my channel’ publishing tools and our virtual worlds.”
In addition to seeing increases in traffic last month, Disney.com is also
tracking significant increases in registrations and time spent on the new version
of the site since it was launched earlier this year. In August, Disney.com
saw:
- More than 230 million video starts, a 16 percent increase over July
- Disney.com
XD game starts increase 37 percent increase over July
- More than 1 million
new site registrants, with overall registration pacing 10 times higher
than last year
- Disney.com homepage traffic alone up by more than 30 percent over
the previous month
In the coming year, Disney.com plans to expand Disney.com both geographically
by launching new Disney.com sites in international markets and cross-platform
by connecting Disney.com to mobile devices via a new wireless web site and
to handheld game consoles.
Yanover also noted that the honor from AdweekMedia demonstrates that Disney
has struck a chord in terms of adapting Web 2.0 applications such as user-generated
content, video, community and “media my way” to the kids and families
sector of the Internet.
In its announcement of the Digital Hot List, AdweekMedia said of Disney.com: “With
a newly revamped Web property serving kids and parents alike, Disney's unique
visitor numbers have soared. Disney.com XD provides a unique social-networking/widget
platform for users, resulting in an increase in the individual amount spent
perusing the site.”
“Building on our success with the new site, Disney.com is also well
on its way to becoming a connected entertainment hub for Disney-branded new
media on the Internet and via mobile devices with a combination of elements
of community and social networking through features such as Disney.com XD and
integrated Virtual Worlds such as Disney’s Toontown Online and Club
Penguin, special events like the popular D-Concert series, as well as
synergy efforts to support all our Disney-branded businesses,” Yanover
said.
Separately, comScore Media Metrix reported its estimates for August traffic
for Disney.com. According to comScore, Disney.com logged 25.6 million unique
visitors in August, an increase of 7 percent over last month and 3 percent
over the same period last year, according to the comScore Media Metrix August
2007 report.
About Disney Online
Disney Online (www.disney.com), a division
of the Walt Disney Internet Group, produces the number one kids' entertainment
and family community destination on the World Wide Web. Launched in 1996, Disney.com
is the online gateway to all of the company's Disney-branded entertainment
initiatives, providing comprehensive access to, and information about Disney
movies, travel, television, games, mobile, music, shopping and live events.
Disney.com also features Disney XD, a highly interactive broadband experience,
that lets Disney.com guests create their own customized online channel with
games, videos, music, and chat - all of which can be enjoyed simultaneously
in an immersive environment.
In addition, Disney Online develops and publishes a range of online products
and services including Disney's Toontown Online, Playhouse Disney Preschool
Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection
and Hot Shot Business.
The Walt Disney Internet Group (WDIG) is a unit of The Walt Disney Company
(NYSE: DIS).
1Nielsen//NetRatings, NetView August
2007 Family & Lifestyles category
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