ENVIRONMENT IS A TOP ISSUE TO NINE OUT OF 10 PARENTS, ACCORDING TO RECENT SURVEY
Survey Results from more than 8,000 Disney Family.com Guests Released Today
"Green Living" Resource Launches on Family.com Including Carbon Footprint Expertise from Environmental Defense Fund
NORTH HOLLYWOOD, Calif., April 10, 2008 – Nearly three of every four people recycles cans, paper and plastics at home; nearly two in three people turn out lights when leaving a room and say they are using high efficiency blubs; and nearly one in three people who drive a conventional car today plan to make their next vehicle a hybrid, all according to a recent online survey of attitudes about the environment on Disney Family.com (www.family.com).
"The survey results clearly show that the environment is a very important issue for families," said Emily Smith, Vice-President of the Disney Family Group. "As a result of this, Family.com is working to help our guests learn about new and better ways to `live green.'''
Disney Family.com recently launched a new "green living" page to provide parents with access to information on their environmental impact, resources for reducing their environmental impact, and a forum to share "green" tips with other families (www.family.com/greenliving).
"Our goal with Disney Family.com continues to be providing parents with new ways to make small changes to improve their family's daily life. We also encourage parents to come to our site, connect with other parents, and share the ways they make their lives a little greener," Smith said.
Of the more than 8,000 parents that participated in the Disney Family.com online survey, 90 percent indicated that the environment is an important issue to them and their families. The top two reasons that the environment is an important issue for parents: "they are looking out for the future of their children" and "the health of their family."
In addition to survey findings, the "green living" page features tips and ideas aimed at helping families go green, including:
- A "How Green Am I?" quiz and carbon footprint calculator based on calculations from Environmental Defense Fund
- Hundreds of easy, "going green" tips and ideas.
- Tips on the best green products.
- 50 actions families can take to be eco-friendly.
- Earth-friendly craft ideas.
Survey Methodology
The results of the survey, underwritten by Disney Family.com and conducted by Usability Sciences, are based on responses of more than 8,000 Disney Family.com visitors worldwide. Visitors to the DisneyFamily.com website were invited to participate in the survey at a rate of 1:2. The survey was conducted over a period commencing February 22, 2008 and continuing through March 17, 2008. The margin of error is + or - 5%.
About Disney Family.com
Disney Family.com is designed to present information on a variety of topics important to today's families – ranging from education, food and parenting, to advice on traveling with children, entertainment and shopping – in a manner that is compelling, comprehensive, entertaining and, most importantly, objective. Disney Family.com is dedicated to providing parents with answers to pressing questions through practical, objective and reliable information.
About Disney Online
Disney Online ( www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney.com XD, a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.
In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.
The Walt Disney Internet Group (WDIG) is a unit of The Walt Disney Company (NYSE: DIS).
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Contact: Andrea Meyer
Walt Disney Internet Group
(818) 623-2756
andrea.x.meyer.-ND@disney.com
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