THE WALT DISNEY COMPANY LAUNCHES NEW DIGITAL ENTERTAINMENT PORTAL FOR RUSSIAN
CHILDREN AND FAMILIES
Moscow, April 29, 2008-The Walt Disney Company CIS has introduced a new online entertainment destination for Russian kids and families–Disney.ru. Disney.ru will provide users with a unique online experience that draws from Disney's significant portfolio of beloved stories, characters and entertainments brands, while exploring the company's history, products and services in Russia and from around the world.
The new state-of-the-art Disney.ru will be the front door on the Internet in Russia for all things Disney and a source of unique interactive content for the whole family. The site offers a broad range of compelling content for every member of the family; boys, girls, teens, families and Disney fans. Pre-schoolers and their parents can immerse themselves in the worlds of their favorite characters–Disney Fairies and Princesses, W.I.T.C.H., Mickey Mouse and others, while teenagers can enjoy the worlds of Chronicles of Narnia, Pirates of the Caribbean, High School Musical and Hannah Montana.
The site is designed to put entertainment content at the forefront, to respond to the demands of our audience for immersive gaming content and importantly is built with safety in mind. Building on the company's reputation as a leading provider of quality family entertainment, Disney.ru is a portal into a vibrant, rich online entertainment experience for children and parents. Guests will be able to navigate the new Disney.ru in two easy ways: By Category (movies, TV, games, travel); and by Character (classic and new from Winnie the Pooh to Jack Sparrow, Mickey Mouse to Hanna Montana).
The Movie section will provide information about current movie and DVD releases along with the latest trailers. The TV section will provide information about Disney shows and films coming out on Russian television. In the Games section the visitors of the Disney.ru site will have an opportunity not only to find out about Disney PC games but also play casual games online. The Characters section will allow users to get to know their favorite characters of Disney. The Products section will list the stores in Russia where Disney licensed product can be purchased. Users will also find information about the resorts, theme parks, travel information and Disney Cruise Line in the Travel section. The entertainment content of the section called For the Family will help you to have fun and spend great time with your family. The About Disney section contains corporate information, press releases for the business partners and mass media, materials about the company's history, its founder Walt Disney as well as the information about Disney business in Russia in the past and today.
The launch of disney.ru will enable mass media and business community representatives to get answers to many of the questions that they are interested in as quickly and conveniently as possible. Disney.ru is ad supported and offers a range of innovative opportunities to our trade partners, include banners, skyscrapers, pre-roll video and other integrated sponsorship opportunities.
Marina Jigalova-Ozkan, the Managing Director of The Walt Disney Company CIS, says that "The launch of disney.ru is an important step in Disney development in Russia. We are really happy that starting from today Russian families will have an opportunity to get to know our characters as well as the users around the world do," said Marina Jigalova-Ozkan. "Sites like disney.ru are usually top-ranked among children and families in the countries that offer a Disney-branded website, and we hope disney.ru will achieve a similar position in Russia over time."
Commenting on the launch, Cindy Rose, Managing Director of the Walt Disney Internet Group, Europe, Middle East and Africa, said "the launch of Disney.ru is an important accomplishment and is in line with Disney growth strategy of leveraging technologies around the world to deliver world class creative entertainment in new and compelling ways." "The Walt Disney Internet Group has now launched this new site design in the US, UK and Japan, and the resulting traffic figures have shown that consumers strongly embrace the intuitive navigation and emphasis on video and gaming content", said Rose.
About The Walt Disney Company CIS
The Walt Disney Company CIS LLC, subsidiary of The Walt Disney Company, has been established in Russia in April 2006. Marina Jigalova-Ozkan is Managing Director for The Walt Disney Company CIS. Currently the Company's business activities in Russia and CIS comprise the following directions: films and DVDs distribution, TV content licensing, licensing Disney Consumer Products such as Toys, Home, Stationery, Food, Health & Beauty, Clothing categories, production and distribution of PC and console games as well as mobile and Internet content, publishing of books and magazines for children.
About the Walt Disney Internet Group
The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and informational content and services for Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Company (NYSE: DIS) or its affiliated companies. With a portfolio of products and services designed with quality and guest safety in mind, WDIG's integration of Disney's unmatched breadth of content with a best-practices approach to Internet and mobile technology drives multiple revenue streams from premium content offerings, advertising and ecommerce. WDIG's suite of properties includes Disney.com, Family.com, Movies.com and mDisney mobile entertainment. WDIG is an industry leader in online virtual worlds for kids and families, with offerings including Disney's Club Penguin, Disney's Toontown Online, Pirates of the Caribbean Online and Disney Fairies Pixie Hollow. WDIG is headquartered in North Hollywood, Calif. WDIG content is available directly or through third parties in many major markets worldwide, including the Americas, Europe, and Asia Pacific.
Contact:
Lily Bedrossian
Walt Disney Internet Group
(818) 623-3406
lily.bedrossian@disney.com
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