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July 15, 2008

mDISNEY LAUNCHES NEW 'DISNEY'S ALL STAR CARDS' GAME ON APPLE APP STORE

NORTH HOLLYWOOD, Calif., July 15, 2008 – mDisney, the mobile content division of the Walt Disney Internet Group, announced today the launch of a new mobile game called "Disney's All Star Cards" is available now for iPhone and iPod touch users on the recently launched Apple App Store.

"Disney characters and games continue to be extremely popular entertainment offerings for mobile users, and now with placement on the new iTunes App Store, we can bring a great new game like 'Disney's All Star Cards' to an even broader family audience," stated Larry Shapiro, executive vice president and general manager, mDisney .

In "Disney's All Star Cards," players can challenge their favorite Disney characters in a series of fun card games. Several of Disney's most popular characters are featured, including Mickey Mouse, Minnie Mouse, Goofy, Donald Duck, and Daisy Duck and each character's house is themed with a different card game such as Go Fish, Hearts, Crazy 8's, Solitaire. Players can collect Pixie Dust to customize their cards and change the rules.

Disney's All Star Cards is available for $9.99 from the Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About mDisney

mDisney publishes Disney-branded mobile games, graphics and tones based on popular Disney characters and franchises such as Hannah Montana, Pirates of the Caribbean, High School Musical and Disney Fairies to major North American wireless carriers. mDisney also recently launched mobile Web site that allows users to access the world of Disney on their cell phones and will soon be connected across platforms with Disney.com, the No. 1 site on the Internet for kids and families. The site can be accessed by texting the word MOBILE to 347639. Additionally, mDisney works closely with Walt Disney Studios, Disney Channel, Walt Disney Studios Home Entertainment, Walt Disney Records, Radio Disney, Disney Interactive Studios and Disney Live Events to create unique mobile entertainment and content for key initiatives around The Walt Disney Company.

EDITOR'S NOTE: Game artwork available.

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Contact:
Brandy Phillips
Walt Disney Internet Group
(818) 623-2486
brandy.phillips@disney.com

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