DISNEY.COM ADDS NEW ENTERTAINMENT FEATURES AND BRINGS GAMES, VIDEO AND COMMUNITY INTO SHARPER FOCUS ON #1 RANKED WEB SITE FOR KIDS ENTERTAINMENT AND FAMILY COMMUNITY
Disney.com Also Adds Mobile Web Connectivity That Allows Access to the Site Anywhere, Anytime and Direct Mobile-Online
NORTH HOLLYWOOD, Calif., Aug. 14, 2008 Disney.com, part of the Disney Interactive Media Group and the No. 1 ranked Web site for kids entertainment and family community,* announced the addition of several new features on the site including new game, video, community and character portals accessible from the homepage. Disney.com is also rolling out new Mobile Web connectivity that allows fans to access and interact with their favorite Disney.com content anytime, anywhere.
"Our audience continues to grow significantly as kids and families increasingly turn to the Web for entertainment and the addition of these new features bring our most popular content offerings to the forefront of the site," stated Paul Yanover, executive vice president and general manager, Disney Online. "The new customization and community features put our guests firmly in the driver's seat to access thousands of popular Disney games, videos and characters, and our new mobile-specific offerings bring our content to life in new ways on the go."
New additions to Disney.com include:
- Games Portal brings together hundreds of Disney games, all in one place. Games are searchable by character, type, most-played and new releases and guests can also easily jump into one of Disney's suite of virtual worlds including Club Penguin, Toontown and Pirates of the Caribbean Online.
- Video Portal thousands of videos from Disney's vast portfolio of music, TV, movies and original Disney.com content, as well as currently featuring user-generated content from fans in connection with URock the Summer. Guests can create personal video collections, rate their favorite videos and save to their personal pages.
- Characters Portal Disney's most popular characters from Hannah Montana to Jack Sparrow to Lightning McQueen are all in one place online where fans can search for favorite characters to find all games, video and special features related to each character.
- My Page guests can create their own personal page on Disney.com where they build a profile, save favorite games and videos, and once created, guests can take their favorites with them anywhere on Disney.com via a special "backpack" feature.
- Mobile Web connectivity tapping into the fast growing Mobile Web audience, Disney.com is connecting its mobile site directly to its online offerings, allowing guests to access enhanced features on their mobile phones including games and virtual world widgets. Registrants will also have access to a mobile content storefront. Text MOBILE to DISNEY (347639) for Disney.com on your phone.
About Disney Online
Disney Online (www.Disney.com), a unit of Disney Interactive Media Group, produces the No. 1 kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products and services including Disney Club Penguin, Disney Pirates of the Caribbean Online, Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online and Disney Connection.
Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).
* comScore Media Metrix July 2008.
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Contact:
Brandy Phillips
Disney Online
(818) 623-3764
brandy.phillips@disney.com
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