DISNEY AND JCPENNEY TEAM UP FOR "HIGH SCHOOL MUSICAL 3: SENIOR YEAR" PROMOTION
PROMOTION BRINGS THE WILDCAT SPIRIT OF DISNEY'S EAST HIGH TO THE HOMETOWN OF ONE LUCKY FAN
BURBANK, Calif., Sept. 10, 2008 - In anticipation of Walt Disney Pictures' theatrical debut of "High School Musical 3: Senior Year," opening in theatres nationwide on October 24, 2008, an exclusive sweepstakes will launch at J. C. Penney Company, Inc. September 10 through September 30, 2008. The "JCPenney Best Seat in the House 'High School Musical 3' Sweepstakes," part of an integrated sales and marketing program, will bring the Wildcat spirit to the hometown of one lucky fan. Customers can register at www.JCP.com/HSM3 or Disney.com to win a Disney-hosted red-carpet screening of the movie for the winner and 100 guests, limousine transportation for the winner to the big screening event and a personal appearance by a Radio Disney personality.
Jon Sayer, Vice President Sales, Radio Disney & Midwest Multimedia Leader, Disney Media Group, said, "Several Disney divisions including Radio Disney, Disney Consumer Products, Disney.com and Walt Disney Pictures - the most powerful media reaching kids and families – along with JCPenney have teamed up to deliver a creative, customized and integrated initiative that will enhance the customer experience and connect with them over the 'High School Musical 3: Senior Year' excitement."
Available in-store and online at jcp.com, JCPenney features an assortment of "High School Musical" merchandise that allows kids, tweens and teens to connect with the "East High Wildcats." Merchandise categories include apparel, home décor, cosmetics, youth electronics and games. As part of its initiative with Disney, JCPenney stores will be offering movie posters as a gift with purchase of any "High School Musical" merchandise from October 8 through November 5, 2008.
"Through our promotion with Disney, we are bringing the excitement of 'High School Musical' – one of the most popular tween film franchises in history – to JCPenney. We know this promotion will strongly resonate with our younger customers as they once again follow the lives of America's favorite high school students," said Clark McNaught, Senior Vice President of Children's Apparel, JCPenney.
In the weeks leading to the movie's debut, JCPenney will sponsor Radio Disney's popular feature, "On the Set," with behind the scenes scoop and cast interviews. Radio Disney will also host a JCPenney sponsored High School Musical 3: Senior Year Prize Weekend, giving away JCPenney gift cards and movie themed merchandise.
Additionally, Disney.com will create and host a microsite sponsored by JCPenney. Launching September 10, www.JCP.com/HSM3 will feature the "High School Musical 3: Senior Year" movie trailer and music video, along with free downloadable book cover and iPod stickers and digital wallpaper. To access the exclusive downloads, fans can visit the site to obtain a keyword that they can text to the number DISNEY (347639), which, in turn, will text back a password that can be used to unlock the downloads.
About The Movie
Disney's "High School Musical" phenomenon leaps onto the big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which America's favorite high school students (ZAC EFRON, VANESSA HUDGENS, ASHLEY TISDALE, LUCAS GRABEEL, CORBIN BLEU and MONIQUE COLEMAN) hit senior year. Amidst a basketball championship, prom and a big spring musical featuring all of the Wildcats, Troy and Gabriella vow to make every moment last as their lifelong college dreams put the future of their relationship in question. A crew of sophomore Wildcats (MATT PROKOP, JUSTIN MARTIN, JEMMA MCKENZIE-BROWN) joins in the fun as the film's incredible new music and exciting dance numbers take maximum advantage of the big screen. Directed by Kenny Ortega from a screenplay written by Peter Barsocchini, the film opens in theaters Oct. 24.
About JC Penney
JCPenney is one of America's leading retailers, operating 1,083 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.
About Disney Online
Disney Online (www.Disney.com), a unit of Disney Interactive Media Group, produces the No. 1 ranked kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.
Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).
# # #
Contact:
Salwa Scarpone
Radio Disney
(818) 569-5929
Nidia Tatalovich
Disney Consumer Products
(818) 544-0399
Brandy Phillips
Disney Online
(818) 623-3764
Jasmine Madatian
Walt Disney Studios Motion Pictures
(818) 560-5610
Kate Parkhouse
JCPenney
(972) 431-3400
<< Previous page
