Online Games And Family Content Drive Record-breaking Traffic For Disney Online Web Sites
31.4 Million Visitors Log-on in June, Solidifying Disney Online's No. 1 Ranking
North Hollywood, CALIF. – July 17, 2009 – Disney Online, which produces the No. 1 ranked community-family and parenting destination on the Web (www.Disney.com), kicked off the summer season with record traffic growth according to comScore Media Metrix. During the month of June, Disney Online reached more than 31.4 million unique visitors, which represents a 21 percent increase in traffic versus prior month, a five percent increase over prior year and an all-time record for June.
Disney Family sites played a key role in overall growth, increasing an impressive 29 percent over prior month. Overall, Disney Online saw a 17 percent increase in the mom demographic versus the prior month. Other key growth categories were Disney Games, which was up 20 percent versus prior month based on strong interest in virtual worlds including Club Penguin and Disney's Toontown Online, as well as Disney Channel TV (+19% vs. prior month).
In addition to Web traffic, Disney Online continues to lead in the online video and mobile Web sectors. The site ranks in the top ten for monthly video streams among all Web sites serving more than 132 million videos per month. Among mobile Web sites, Disney.com ranks as the No. 1 entertainment site, and has averaged 11 percent growth in page views month over month since January 2008.
"Disney Online's robust line up of online entertainment is really resonating with our audience – whether it's games, videos or content targeted to parents," stated Paul Yanover, executive vice president and managing director, Disney Online.
Popular June content initiatives included "U Rock 2," a user-generated content promotion that invited fans to create their own music videos and upload to Disney.com, and exclusive video segments and behind-the-scenes features related to the Disney-Pixar film UP. Additionally, Club Penguin introduced "101 Days of Fun," a summer campaign that offers a variety of special online and offline activities related to the popular virtual world.
Sources:
- Traffic: comScore Media Metrix June 2009 (moms defined as women 18-54 w/ children in the household)
- Video: comScore VideoMetrix April 2009
- Mobile: m:metrics May 2009 and internal sources
About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.
Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company (NYSE: DIS).
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Contact:
Brandy Phillips
Disney Interactive Media Group
818-623-3764
brandy.phillips@disney.com
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