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May 01, 2007

CORBIN BLEU, HOLLYWOOD RECORDS RECORDING ARTIST AND STAR OF HIGH SCHOOL MUSICAL, UNVEILS FIRST CUSTOMIZED CELEBRITY ‘CHANNEL’ ON THE ALL-NEW DISNEY.COM

Disney.com launches customized channel feature in Disney Xtreme DigitalSM; Kids can create their own channels and connect with friends online

Bleu celebrates May 1 launch of debut solo album from Hollywood Records “Another Side”

NEW YORK (May 1, 2007) - Corbin Bleu, star of popular Disney Channel movies "High School Musical" and "Jump In!," today unveiled the first customized channel created by a celebrity on Disney.com, highlighting the site's new offerings. Unveiled at a Disney.com event at the World of Disney store in Manhattan, Corbin's channel (www.disney.com/corbin) features Corbin's favorite selection of Disney.com games, videos and music. In addition to unveiling his channel, Corbin also celebrated the release of his debut solo album from Hollywood Records, "Another Side."

"It's exciting to introduce this cool new feature and create my personal channel on Disney.com. It's great to be able to bring together all the things I love about Disney all in one place. I can watch movie clips, listen to my favorite tunes, chat with my friends and play cool games at the same time," Corbin said.

Disney.com, the number one online entertainment destination for kids and parents, now offers an enhanced broadband entertainment experience for Disney.com guests called Disney Xtreme DigitalSM, or Disney XD. Using the latest technology, Disney XD brings together compelling Disney-branded online entertainment, a family-friendly community and unique customization features to give kids, families and Disney fans like Corbin a new way of experiencing the Web.

"We're proud to have Corbin as the first celebrity to create a channel on Disney.com. His channel illustrates how Disney XD is such an exciting development in new media entertainment," said Paul Yanover, executive vice president and managing director, Disney Online. "Disney XD allows Corbin's fans to watch his videos, enjoy his new music, play a "High School Musical" game, and chat with their friends all at the same time. Kids today are consummate multi-taskers and they are enthusiastic to join in online community. Disney XD delivers on that and provides a compelling environment whether it's Disney in general or Corbin Bleu in particular."

"We think kids are going to have a lot of fun exploring Disney XD to create and publish their own channels, and parents can rest easy knowing it's a Disney site."

Key Disney XD features include:
  • Customization - Disney fans can choose their own "D-name," create a profile, and customize their channels to include their favorite videos, games and music. Fans can also earn cool stuff and collect points to "buy" digital stickers and gadgets for their channels by going on adventures and playing games.
  • Community - Fans can connect with their friends to chat, check out each other's personal channels and leave messages through a virtual sticker system, as well as play games and go on online adventures.
  • Safety - A family-friendly environment with full parental controls and safety features.

Disney Xtreme DigitalSM is part of the all-new Disney.com, which launched in early 2007.

About Disney Online
Disney Online (www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney Xtreme Digitalsm (Disney XD), a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.

In addition, Disney Online develops and publishes a range of online products and services including Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney's Blast, Disney Connection and Hot Shot Business.

Press Contacts:


Brandy Phillips
Walt Disney Internet Group
(818) 623-3764
brandy.phillips@dig.com


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